Facebook Case Study

Executive Summary Facebook has come a long front since its arising in 2004 amassing a huge number of online followers or examplers with the latest tally in the region of 800 million. Undoubtedly Facebooks strategy to increase its user base has paid off very well. However, it now faces a different kind of quarrel altotakeher. One of its challenge is how it would leverage on the immense ponder it has on its huge user base to generate revenue. This standard is tied in closely with another issue it is in brief already facing which is privacy. Users have been very critical on how Facebook handles their privacy by way of the privacy settings in Facebook. A weak hunt function also is a spinal column in Facebooks side which may be an inauguration that Facebooks external challenger in the straining of Google+; a competing social network site from Google; might use to hold the social network arena. Overall Facebook has to be sheer(a) of changes particularly privacy settin g changes and on educating users that Facebook is a argumentation entity that call for to generate revenue without sidelining users privacy. Facebook needs to maintain users consecrate to function the long haul. Once this trust is built, Facebook should leverage on its massive online user data to begin generating substantial income homosexual keeping its users identity confidential. This should settle most of its problems. However, Facebook should integrate a full functional web search capability either by own development or via co-opetition with existing web search companies to generate higher visibility of Facebooks stigmatise pages to entice larger corporations to have their very own Facebook label page. With this, Facebook should be able to start making huge lucre while maintaining user confidence and staving any competition to its government agency in the social networking arena. Statement of the Problem Facebook has come a long way as a social networking servi cing since its launch in February 2004. With! in 8 short geezerhood it has...If you want to get a full essay, order it on our website: OrderEssay.net

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